Redflow recruits energy storage veteran to grow sales

Redflow Limited (ASX: RFX) has recruited experienced battery industry executive Ben Shepherd to accelerate sales of its unique zinc-bromine flow batteries.

Ben will join Redflow in the new position of Chief Commercial Officer from the CSIRO spinout battery company Ecoult where he was Head of Business Development and Product Management since 2016. His role will include establishing Redflow’s unique ZBM2 and ZCell batteries in target markets by building up and working alongside the company’s installer partner channel in Australia and internationally.

Ben, who holds a Bachelor’s degree with honours in Industrial Design and a Master’s Degree in International Relations, will relocate from Sydney to Brisbane to join Redflow’s executive team. Prior to Ecoult, he spent 10 years in business development at Keycorp, which included launching a Keycorp office in the US and opening new geographies such as Turkey and Saudi Arabia.

Ben said he was excited to join Redflow during this time of renewal for the company. “I am passionate about energy storage and want to be wherever I can have the strongest impact,” he said. Continue reading “Redflow recruits energy storage veteran to grow sales”